A man surfing
numelume website logo

About Us

About Us

WE NAME
THE FUTURE

Where Clarity & Resonance Converge

numelume is an intel naming consultancy for those who refuse to flatten nuance or identity — because these move markets.

We sculpt emotional resonance and modular language systems that bring clarity and reveal brand identity.

We partner with visionary founders, legacy brands, and cultural institutions who seek clarity, resonance, and scalability — and know these are non-negotiable when naming a feeling, because that is a brand experience.

Strategic Depth

Legal Vetting and Linguistic Auditing

Surgical Precision

01

Founders

Premium ventures that demand strategic elegance from day one

01

Founders

Premium ventures that demand strategic elegance from day one

01

Founders

Premium ventures that demand strategic elegance from day one

02

Legacy Brands

Ready to refactor their messaging without losing their soul

02

Legacy Brands

Ready to refactor their messaging without losing their soul

02

Legacy Brands

Ready to refactor their messaging without losing their soul

03

Cultural Institutions

Seek to modernize and honor generational impact

03

Cultural Institutions

Seek to modernize and honor generational impact

03

Cultural Institutions

Seek to modernize and honor generational impact

The numelume Experience

is shaped through brand language architecture, where emotional resonance is distilled into strategic clarity. Through precise, collaborative refinement, we sculpt names, modular systems, and brand messaging that scale with elegance and intent. Every touchpoint becomes a vessel of delivery—strategic, intuitive, and unmistakably inevitable. We produce a full dossier of naming strategy, rationale, and scalability fueled by emotional resonance.

Intake

Sculpt + Vet

Handoff

Our Philosophy

Our Philosophy

Our Philosophy

Clarity is not the absence of complexity—it's its mastery.

numelume believes that every brand is an identity at its core. Its story resonates when its consumer connects to its meaning with trust.

0%

0%

Increased consumer recall based on optimized brand naming

0%

0%

Increased consumer recall based on optimized brand naming

0%

0%

Increased consumer recall based on optimized brand naming

0%

0%

Faster market adoption with emotionally resonant name

0%

0%

Faster market adoption with emotionally resonant name

0%

0%

Faster market adoption with emotionally resonant name

0X

0X

More likely to be tiered higher than other brands

0X

0X

More likely to be tiered higher than other brands

0X

0X

More likely to be tiered higher than other brands

Our Founder

"A name either limits your business potential or frees it. The right name is a strategic investment in emotional resonance. Partnering with a naming consultancy isn't just wordplay, it provides you professional strategic and creative depth, legacy, and legal viability. Welcome to the tier where nuance wins."

"A name either limits your business potential or frees it. The right name is a strategic investment in emotional resonance. Partnering with a naming consultancy isn't just wordplay, it provides you professional strategic and creative depth, legacy, and legal viability. Welcome to the tier where nuance wins."

"A name either limits your business potential or frees it. The right name is a strategic investment in emotional resonance. Partnering with a naming consultancy isn't just wordplay, it provides you professional strategic and creative depth, legacy, and legal viability. Welcome to the tier where nuance wins."

Eduardo Herrera

Founder

FAQs

FAQs

FAQs

Have Questions?

Find answers to some of the questions you may have right now. Just reach out if you'd like to connect.

About numelume

About numelume

About numelume

What does numelume specialize in?

How is numelume different from other naming agencies?

What industries do you work with?

Do you offer global naming and trademark support?

What does numelume specialize in?

How is numelume different from other naming agencies?

What industries do you work with?

Do you offer global naming and trademark support?

What does numelume specialize in?

How is numelume different from other naming agencies?

What industries do you work with?

Do you offer global naming and trademark support?

Service & Process

Service & Process

Service & Process

What’s the typical process for a naming engagement?

What’s the typical process for a naming engagement?

What’s the typical process for a naming engagement?

How long does a naming or branding project take?

How long does a naming or branding project take?

How long does a naming or branding project take?

Can you help with domain strategy and visual identity?

Can you help with domain strategy and visual identity?

Can you help with domain strategy and visual identity?

Pricing & Engagement

Pricing & Engagement

Pricing & Engagement

How is pricing structured?

How is pricing structured?

How is pricing structured?

Do you offer tiered packages?

Do you offer tiered packages?

Do you offer tiered packages?

What’s included in each service tier?

What’s included in each service tier?

What’s included in each service tier?

Do you require a deposit or retainer?

Do you require a deposit or retainer?

Do you require a deposit or retainer?

Legal & IP

Legal & IP

Legal & IP

Do you conduct trademark screening?

Do you conduct trademark screening?

Do you conduct trademark screening?

Can you help with international trademark filings?

Can you help with international trademark filings?

Can you help with international trademark filings?

What happens if a name doesn’t pass legal vetting?

What happens if a name doesn’t pass legal vetting?

What happens if a name doesn’t pass legal vetting?

Working Together

Working Together

Working Together

Who will I be working with?

Who will I be working with?

Who will I be working with?

How involved will I be in the process?

How involved will I be in the process?

How involved will I be in the process?

What makes a client a great fit for numelume?

What makes a client a great fit for numelume?

What makes a client a great fit for numelume?

Do you work with startups or only established brands?

Do you work with startups or only established brands?

Do you work with startups or only established brands?

Results & Legacy

Results & Legacy

Results & Legacy

What kind of results can I expect?

What kind of results can I expect?

What kind of results can I expect?

How do you ensure a name will scale globally?

How do you ensure a name will scale globally?

How do you ensure a name will scale globally?

What happens after the project is complete?

What happens after the project is complete?

What happens after the project is complete?

numelume website image
numelume website image
numelume website image